Chil Unveils Exclusive Marketing Collaboration with Leading Cocktail & Bar Industry Innovators, UNA MAS
Chil, the premium LA-based cannabis company and UNA MAS Cocktails, Los Angeles’ leading hospitality design innovators, today announced an exclusive marketing collaboration for the launch of Chil Mixers, a proprietary powder-based infusion, that is redefining the cannabis edible experience. Launching throughout California this month, Chil will introduce a new product category in the world of cannabis-infused products with a multi-tiered marketing campaign featuring UNA MAS, the drink innovation team behind many Los Angeles hotspots, most recently the countries first legal cannabis eatery Lowell Café alongside the Houston Brother’s, owners of Good Times at Davey Waynes, Dirty Laundry, No Vacancy, and On The Record to name a few.
True to its pioneering spirit, Chil is melding its contemporary lifestyle brand with the cocktail science of UNA MAS as part of a larger effort to help own and define the “Cali-sober” vibe and its influence of the growing “alcohol replacement” trend that’s sweeping the nation.
Chil and UNA MAS saw an opportunity to create a collection of one-of-a-kind “Mocktails” that incorporate Chil Mixers’ newly released powder-based cannabis infusions. The marketing campaign centers around those unique recipes devised and celebrated by UNA MAS’ leading mixologists. The co-branded initiative will be rolled out via a weekly Instagram video series and complemented by live virtual events including a virtual happy hour on June 18, 2020 that will be presented by Chil Mixers and hosted by Conrad Pratt, CEO and Lead Mixologist, UNA MAS.
The virtual happy hour will take place on July 9 at 6:30 p.m. PST on Chil’s Instagram page where celebrity mixologist Conrad Pratt of UNA MAS will inspire and guide viewers through innovative ways to use California’s newest and most versatile cannabis edible – Chil Mixers. Interested participants can register for the virtual happy hour by clicking here: clicking here.
“We’re excited to collaborate with partners who share Chil’s passion and understand that our customers lead very active lifestyles and expect nothing short of the best,” said Ana Hory, CEO, Chil. “Chil Mixers are a versatile cannabis-infused powder mix with countless ways to enjoy them and the team at UNA MAS were the right partners to demonstrate the most creative and savory ways to imbibe.”
“It’s very rare to come across a brand and company that you 100% believe in, putting the client/consumer relationship aside and diving head first into offering all available resources at your disposal to support a specific product. It was a no-brainer to work extensively with Chil as we align not only with their brand, but can back the quality of the Chil Mixers line in the highest regard without hesitation. I know my liver, as well as everyone else’s in quarantine, needs a break, let’s get these Chil mocktails flowing!,” added Conrad Pratt, Founder, and Chief Mixologist, Una Mas Cocktails.
Chil Mixers will be available in dispensaries throughout California beginning July 1, 2020. The powder based cannabis infusions contains less than 2g of sugar, are less than 10 calories, and will launch with three flavor variants:
- Bud Naked (Unflavored) containing 10 mg of THC
- Lemon containing 10 mg of THC
- Watermelon containing 5 mg of CBD and 5 mg of THC
Additional variants will debut throughout the year.
About Chil Mixers
Chil Mixers is a new alternative cannabis powder that gives you the freedom to drink your cannabis the way you want, when you want it. Fast-acting, all-natural, and easy to use, Chil Mixers provide the feel-good benefits of cannabis in an easy-to-use dissolvable powder that enhances any beverage or recipe. Chil Mixers’ patented process involves the encapsulation of bio-actives in a way that preserves their essence and potencies. It protects the vital parts of the cannabis plant while transforming them into a form that mixes effortlessly with a favorite drink or recipe giving everyone 21+ an easily accessible and alternative way to “Dose Responsibly®” and enjoy cannabis. Chil Mixers are available in California at select dispensaries, to find the nearest retailer, please visit https://www.chil.com/find-chil/.
About UNA MAS
The UNA MÁS Cocktail & Menu Design team specializes in the creation of mixology-forward cocktail recipes, using their more than 15 years of knowledge and experience in the Food & Beverage industry to drive their libation objectives. Working in some of Los Angeles’ top rated bars like TAO, Beauty & Essex, Katsuya, and other Los Angeles hotspots has given them a massive platform to drive their brand with great success. In 2019, UNA MÁS was approached by Houston Hospitality’s Mark and Jonnie Houston (Good Times at Davey Wayne’s, No Vacancy, Harvard & Stone, On the Record) to curate a cocktail program that would be featured on the menu of the country’s first legal cannabis restaurant Lowell Café. An EATER article highlighted their work with Houston Hospitality and soon after they were again spotlighted opposite Sarah Jessica Parker in CHILLED Magazine, highlighting them as the 2019 mixology team to watch with tips and tricks to a successful cocktail program. For more information visit: http://www.unamascocktails.com.